How Brand X Scaled From ₹10L to ₹1Cr MRR Without Burning Cash
Category
Direct-to-Consumer
STAGE
₹10L ₹1Cr
TIMELINE
6 Months
The Problem
Stagnant Growth
Revenue was plateaued at ₹10L/month for 3 consecutive quarters despite increasing ad spend
High CAC
Customer Acquisition Cost was nearly equal to the Average Order Value, leaving zero margin for scale.
Creative Fatigue
Ad fatigue was hitting hard, with click-through rates dropping 40% month-aver-month.
What We Changed
- Full funnel restructuring with focus on high-LTV customer segments.
- Implemented aggressive UGC creative testing pipeline (50+ variations weekly).
- Post-purchase upsell flows that increased AOV by 24% in 30 days.
- Landing page optimization focused on mobile-first speed and zero-friction checkout.
Proof in Numbers
10X
Revenue
-35%
CAC
10X
5.8x
ROAS
